Demographics

The spectators that attend the H-E-B | Central Market Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.

• Plano's Population: 288,870
• Ethnicity / Race
  • White – 49.84%
  • Asian – 22.21%
  • Hispanic – 15.76%
  • African American – 8.51%
  • Other – 3.68%
• Median household income for Collin County is $104,327
• Median household income for Plano is $95,602
• Median age for Plano resident is 38
• 35.8% of adults have 4 or more years of college.
• Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.